More than 60% of dogs over age 7 show signs of cognitive decline—but most pet parents don’t notice until it’s progressed.
10–15% of veterinary visits are related to skin issues, including itchiness, dull coat, and inflammation.
Up to 80% of your pet’s immune system lives in their gut.
Cordyceps militaris has been shown to increase oxygen uptake by up to 40%—helping pets stay active, alert, and energized as they age.
Functional mushrooms are among the least familiar supplement ingredients to pet owners, despite growing popularity in human wellness.
Less than 10% of pet parents give mushroom-based supplements to their pets, even though mushrooms like lion’s mane and turkey tail are increasingly researched for immune and cognitive support.
Only 29% of U.S. dog owners and 22% of cat owners use any type of daily supplement. The majority are focused on joint or skin health—not immune, cognitive, or vitality support.